E-commerce2025

Maison Noir

An editorial online boutique for a luxury fashion label, designed to feel as refined as the collection itself.

Fashion model in a black leather jacket and wide-leg jeans posing under studio lights

Client: Maison Noir
Role: Art direction, UI design and development
Year: 2025
Timeline: 10 weeks

Overview

Maison Noir needed an online store that matched the elegance of its flagship boutique. The result is an immersive, editorial shopping experience with a seamless path from inspiration to checkout.

The challenge

The previous store ran on a generic theme that buried the photography, loaded slowly on mobile and lost shoppers at checkout.

The solution

A headless storefront with cinematic product storytelling, fast image delivery, refined micro-interactions and a streamlined, mobile-first checkout.

The outcome

A boutique-grade experience that presents every collection beautifully and makes buying effortless on any device.

Key highlights

Editorial product storytelling
Mobile-first checkout
Optimised image delivery

Built with

Next.js
Shopify
TypeScript
Stripe
Motion

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